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It took a piece of getting used to. At first it kinda feels perhaps a bit sticky, until you discover ways to use it properly. Basically the hair must be on the dry aspect of damp, and then you definately work it thru and really fluff up the hair along with your fingers mid lengths to pinnacle at the basis and then backside. Keep fluffing the hair up and it starts offevolved feeling thicker to the touch. Product truly starts to work while you dry it. I dry my hair with my head down. Va va voom! Lots of volume! This is my 2d full length bottle and I just love it! :)