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So for those of you who do no longer watch the TV show Project Runway, there may be a part of each show where the fashions have become their make-up achieved, and there are shameless product promotions of the entirety from hair care to cosmetics. I typically roll my eyes on the blatant call dropping, ignoring most of what is stated and believing even much less. Until now. On one display the makeup artist became the use of this brand of mascara, and made the remark that it made the version's lashes appear like she become carrying fake eyelashes. They showed a close-up of the version, and it did make her lashes appearance longer. So, usually looking for proper mascara, I tried this ..And I LOVE it!! I'm an older gal and my lashes have appeared to are becoming much less and thinner through the years, however let me inform you -- this mascara honestly makes it looks as if I'm sporting false eyelashes!! My thin almost invisible lashes have been instantly longer, thicker, fuller and way greater substantive. I couldn't accept as true with the distinction. (And no, I am now not a paid rep of the product or employer!) This mascara is virtually first rate! They ought to just re-brand it as "Magic Mascara for Almost Invisible Lashes!" Thanks, Project Runway, to your product merchandising, because with out it, I'd nonetheless be searching for the proper mascara. : )